ST. LOUIS – May 5, 2020 - VIP Corporate Housing was established in 1997 and since has been a trusted name in the corporate housing space. The professional organization has a successful proven track record through an orchestrated internal work-flow, duty of care standards, consultative approach to temporary housing solutions, and innovation while never sacrificing their customer-centric and people-first culture. Now more than ever the company is trusted for best-in-class furnished luxury accommodations and full-service approach vs. a DIY (do-it-yourself) option that is offered by single-hosts, platforms, and pop-up providers.
In recognition of this, the company is refining its brand.
As a young company, VIP was identified with its Inspired ‘Red’ colored VIP logo for many years. In 2012, the company expanded throughout the Midwest and therefore the VIP logo changed to an Invigorating ‘Orange’ and adopted a globe to represent it’s growth and expansion. Today, as one of the most trusted names in the Midwest and growing nationwide, the company has shifted to a Trusted ‘Blue’ to signify a sense of refinement, loyalty, trust, calm.
The change in the logo is fairly cosmetic by eliminating the globe while letting the trademark logo stand alone with an updated primary color and secondary color change.
As an overall brand refinement, the company has recently invested in updating it’s company website, digital platforms, e-materials, apartment branding and sales information and social platforms all signifying a company that is refining it’s image and strategy while staying true to engaging it’s customers. Leadership wanted to reinvigorate the company’s image and challenged its creative partner as they see the industry and world around it changing. This is the first phase of a multi-phase rebrand.
VIP Corporate Housing is a highly accredited national leading temporary housing provider. VIP offers fully-furnished and full-serviced apartments and housing solutions. VIP has maintained a tailor-made approach over decades to ensure each and every customer receives the most personalized service and product approach. To learn more about how our consultative approach or to book a reservation please contact:
Sales@VipCorporateHousing.com or toll free 888-249-5719.